Elon Musk says Twitter will launch a pricier ad-free suite

Elon Musk says Twitter will launch a pricier ad-free suite

Elon Musk said Sunday that Twitter plans to offer a higher-priced Blue subscription that will have no ads.

Musk, who acquired Twitter in October 2022 in a deal worth $44 billion, did not say how much the new series will cost, or when it will launch.

Twitter Blue currently costs $11 per month for iOS and Android users, and $8 per month for web signups. An annual rate of $84 is offered for web signups. The higher rates for iOS and Android are Twitter’s way of dealing with the cut Apple and Google take on purchases made through their app stores.

The premium tier is supposed to show half the number of ads users are currently shown on the free tier, although Twitter is reportedly still set to make the change. On the other hand, the new pricier series will come with ads altogether.

I Follow up tweet On Sunday, Twitter CEO Musk also said that ads on the platform are “too frequent and overwhelming,” promising that the San Francisco-based platform “will be taking steps to address both in the coming weeks before us.”

Last spring, when Musk made his plan to acquire Twitter public, he predicted that ads on the service would be less of a revenue driver for the company by 2028, accounting for 45% of total revenue, down from 90% in 2020. Instead, he said his plan is to use subscriptions to drive revenue, a statement that led to the reinstatement of Twitter Blue towards the end of last year.

Current features for the premium blue tier include a check mark (awarded after a verification check), an Undo tweet option, bookmark folders to organize bookmarked tweets, custom app icons so you can change the look of your Twitter icon on your phone , color themes to change the look of the app, control what appears on your navigation bar, and the ability to upload videos of up to 60 minutes via the web, or 10 minutes via iOS and Android, compared to 4 minutes without subscription.

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