Nvidia did AMD a huge favor by releasing the RTX 4070 Ti

Nvidia did AMD a huge favor by releasing the RTX 4070 Ti

When AMD released the RX 7900 XTX and the RX 7900 XT, it was clear which of the two would steal the spotlight. The RX 7900 XTX is a solid GPU, overshadowed by its weaker sibling. However, now that Nvidia has launched its RTX 4070 Ti, there is still hope for AMD.

It may sound strange, but Nvidia may have done AMD a huge favor by releasing the RTX 4070 Ti as it did.

AMD’s RX 7900 XT is one odd GPU

RX 7900 XTX and RX 7900 XT on a pink background.
Jacob Roach / Digital Trends

The RX 7900 XT is pretty weird, and that’s because it doesn’t make much sense to buy it over the RX 7900 XTX.

On Newegg, you will find models of the card from (Buying that one is just pure insanity). The RX 7900 XTX costs anywhere in between (again, insanity), but many of the models are sold out. The cheaper RDNA 3 card doesn’t have the same problem – most cards are in stock, which is no surprise.

Not that the RX 7900 XT is bad, because it isn’t. It beats the RTX 4070 Ti in most ways. It is about 15% slower than the RTX 4080, but the latter is much more expensive. However, that doesn’t change the fact that the RX 7900 XTX is a much better deal at the recommended list price.

This leaves the RX 7900 XT in a rather awkward position, where it makes you wonder why it was even released (and since it was, why it wasn’t sold for less.) The obvious choice is the main project here is that it is difficult. to imagine the RX 7900 XT ever going out of stock, at least if we don’t experience another GPU shortage.

The RTX 4080 12GB hits back – with moderate success

The RTX 4070 Ti graphics card on a pink background.
Jacob Roach / Digital Trends

Nvidia’s recently released RTX 4070 Ti is one of the best graphics cards on the market today, but that doesn’t mean it’s a great or good GPU. In fact, many would argue that it is not.

The same could be said about the AMD Radeon RX 7900 XT. Staying behind the flagship RX 7900 XTX, the card seems to be just as wrong as the RTX 4070 Ti.

When Nvidia first launched the RTX 4070 Ti, it was called the RTX 4080 12GB and was announced alongside the existing RTX 4080, which is much faster. The 12GB version failed to impress – even on paper. With a price tag of $900, it was too expensive to make sense when presented alongside the $1,200 RTX 4080 – also expensive, but at least equipped with much better specifications.

Nvidia thought better of it and promptly “unlaunched” the RTX 4080 12GB. However, it soon reappeared during CES 2023, landing on the shelves just two days later, now known as the RTX 4070 Ti. It’s strange that a Ti version of the GPU will arrive before the base RTX 4070, but I digress.

We had a chance to review this GPU and found it to be decent – to capture. Look like it’s priced anywhere from $830 to $1,000 on , it’s not as good as some of the other GPUs in a similar price range. It doesn’t make ray tracing a breeze like the RTX 4090 and RTX 4080 do; it doesn’t beat AMD in 4K, or even in 1440p.

This brings me to my point: AMD should almost be thanking Nvidia for releasing the RTX 4070 Ti with such specifications and at such a price.

Not great, but mostly better

The CEOs of Nvidia and AMD are shown side by side in a split screen view.

Team Red’s strongest competitor right now is the RX 7900 XTX, but even then, it’s only competing against the RTX 4080. The RTX 4090 blows all other cards out of the water, no questions asked .

Taking on Nvidia’s RTX 4080, the RX 7900 XT was the odd one out from the moment it launched. If it were cheaper, there would probably be a lot of interest. At $900 and above, it was probably doomed to never make much of a splash.

However, Nvidia’s RTX 4070 Ti suddenly makes AMD look quite desirable.

While both cards are capable of running games at smooth 4K, let’s compare their 1440p performance – if only because Nvidia markets the 4070 Ti as a 1440p GPU. At that resolution, the Nvidia card is 8% slower than the RX 7900 XT and 14% slower than the RX 7900 XTX. The same trend continues during our testing. It beats ray tracing, but not by the same huge margin that the RTX 4090 presents.

Average 1440p performance for the RTX 4070 Ti.

This means Nvidia has a direct competitor in AMD. The RX 7900 XT can outperform the RTX 4070 Ti, and if you don’t care about ray tracing, you can score better performance for the same price. Mind you, you’re better off getting the RX 7900 XTX instead, but if your budget only stretches to $850 to $900, the 7900 XT is still a good deal.

If Nvidia made the RTX 4070 Ti even cheaper, it would have easily destroyed AMD. Unfortunately, with an MSRP of $800 and no Founders Edition cards, Nvidia’s partners are pricing it higher, so the final cost is still close to the cost of the unlaunched 4080 12GB.

This works to AMD’s advantage. Suddenly, the semi-forgotten RX 7900 XT looks good in comparison. The same can be said about the RTX 4090 and the RTX 4080; both are extremely expensive, but the pricier card is the better deal.

Will this sway more people to try Team Red and leave Nvidia behind? Very unlikely; Nvidia controls the vast majority of the market. Still, it’s an interesting summary of GPU pricing in this generation of cards – it doesn’t always make a lot of sense, which is a shame for those looking to build a new PC.

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