An even more expensive Twitter Blue subscription series could be headed our way, according to a tweeted Saturday from CEO Elon Musk(Opens in a new window). Musk claims that he and his thin operating team are already working on plans to introduce a “higher-priced” subscription for Twitter Blue users that allows “zero ads.”
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The full details of this new Twitter Blue layer are largely unknown, as the only information about the layer comes directly from Musk’s tweet. Twitter did not immediately respond to a request for comment from Mashable. In theory, Musk is serious about an ad-free suite coming to Twitter, but Musk also said in court this week(Opens in a new window) just because he tweets something, it “does not mean that people believe it or will act accordingly.” So who knows whether we should believe it or not?
Twitter blocked third-party clients citing old rules. Then he quietly added new rules.
As it stands now for Twitter Blue users, the current $7.99 per month subscription promises 50 percent fewer ads, a feature that has yet to be rolled out. However, features include a blue “verified” checkmark, the ability to edit and delete tweets, a reading mode for long threads, and priority ranking in conversations. Other promised features coming to the platform include “Coins” to reward creators (à la TikTok) and the ability to make the polarization count feature optional.
Musk’s desire to offer an ad-free Twitter experience is due in part to what he claims are frequent and large ads on the platform. This announcement comes just a week after a Wall Street Journal report(Opens in a new window) found that Twitter was willing to match advertisers up to $250,000 in a desperate plea for ad buyers to return. In the same thread, Musk also claims that a creator fund is in the works to incentivize content creators to stay on Twitter.
Musk’s tweet comes days after Twitter suddenly stopped supporting third-party clients that previously had access to the platform, and the two events may be related. According to the Verge(Opens in a new window), Twitter does not earn ad revenue when its API is used through third-party clients, which means Musk was probably trying to get more ad revenue by snubbing these third-party developers. Also per Verge(Opens in a new window)the extra-costly paid layer can be understood as another response to Twitter’s growing financial struggles – Musk just needs users to give Twitter more money.
The Twitter drama never seems to stop, does it? But maybe an expensive, ad-free version will ease the pain.