What if Audi made public transport?  This Movin’On Challenge Design concept blurs the lines between luxury and utility

What if Audi made public transport? This Movin’On Challenge Design concept blurs the lines between luxury and utility

Have you ever looked around while stuck in a traffic jam, only to find yourself surrounded by large cars with only one, maybe two people inside? Society values ​​personal ownership of behavior, but that is not the same as the actual environment in which our society exists. However, the idea that bigger and more expensive cars make you look like you belong to a certain stratum of society is difficult. For Marko Petrovic, designer and founder of MarkDesignStudio, the answer was simple – to make luxury eco-friendly, only blurring the line between luxury and utility. People will love to use public transport if it looks great and is branded with an Audi, BMW, Mercedes-Benz, or any other brand badge. If the only obstacle to mass adoption of public transport was that private cars looked better and felt more premium, the solution was obvious. Make public utilities look and feel great!

The NTU (NewTransportationUtility) Concept is an entry in this year’s Movin’On Design Challenge (formerly the Michelin Design Challenge), building on its theme of “Balancing Sustainability”. The concept focuses on the three recognized pillars of sustainability: PEOPLE, PROFIT, and PLANET. Although there are three mediums of transport – land, air and water, Petrovic’s concept focuses primarily on land, but is easily carried over to other areas of transport. People and the planet benefit by creating an efficient public utility service that the public love to use. The NTU Concept seats six people in a transparent pod that is carried around on an electric platform powered by solar energy. This pod concept uses space efficiently by ensuring it never travels empty, and uses fixed routes, almost like a tram or rail system, creating a powerful centralized utility service that runs on clean energy. How does Profit factor in? Well, these transportation pods are created directly by brands, which focus not on personal ownership but on public service. Brands can further expand their offerings by providing personalized packages for the car experience and UI.

Designer: Marko Petrovic

Click here to visit the Movin’On Challenge Design website for more information about the 2023 challenge.
Click here to see all the winners from the 2022 challenge.

The NTU Concept can be divided into three distinct parts – the frame, the polycarbonate cabin, and the engine arms. The frame itself is a light but strong structure that houses the entire car. “The main inspiration and idea is to recycle plastic waste and combine it with reinforced nanotechnology and carbon fiber creating a strong light wave chassis for future models”, says Petrovic.

The Concept can adopt the avatar of popular cars using graphics, bridging the link between the brand and the vehicle.

The polycarbonate cabin is its own unique entity, existing as a separate unit that stays at locations around the city and docks into any empty NTU frame that comes along. There are also laser-integrated transparent displays in the polycarbonate that come alive to create “one giant computer inside a glass/polycarbonate”. This, in turn, serves the dual purpose of not only being a user interface for passengers in the car but also projecting a hologram of the car brands visible to the outsiders.

The engine arm is where all the futuristic magic of the NTU Concept lies, relying on Tesla’s wireless energy transmission systems instead of traditional fuel tanks or lithium-ion batteries. “Inside the weapon/bullet there is also a powerful computer with an electric engine and a caterpillar system instead of the classic circular base”, explains Petrovic. The engine arms draw wireless energy from nearby electric power stations, but it goes even further by sharing unused energy with other power stations and nearby NTU vehicles to create an efficient distributed wireless energy network.

Now in its 23rd edition, the Movin’On Design Challenge (which is free to enter) is now open for entries up until the competition’s deadline of February 28, 2023. Entries will be judged by a panel of judges prestigious international with high-level leaders. design for large mobility organizations. The winners of the 23rd Movin’On Design Challenge will be revealed at the Movin’On Summit in June 2023. This year, three entries will stand to win the Gold, Silver and Bronze positions and in addition to the existing format, the top 3 winners will have the opportunity to meet with the Movin’On Design Challenge team and jury representatives to review their entries, portfolios and career plans. To read more about this year’s edition of the Movin’On Design Challenge, click here.

The Michelin Challenge Design was established in 2001, and rebranded to Movin’On Challenge Design in 2020, reflecting its integration as a flagship program of the Movin’On Summit, the world’s largest gathering for sustainable mobility. Inspired by Michelin, the Summit brings together major companies, start-ups, public and academic authorities, NGOs, and international organizations, as well as a community of experts and professionals to move from ambition to action. “We are encouraged by the continued growth of global participation in the Design Challenge program, and we are especially excited this year to see the entries emphasize the sustainable aspects of their mobility solutions,” said Kimbrelly Kegler, Movin’On Design Challenge chair.

Click here to visit the Movin’On Challenge Design website for more information about the 2023 challenge.
Click here to see all the winners from the 2022 challenge.

Leave a Reply

Your email address will not be published. Required fields are marked *